8/10/2023 0 Comments Engagex insurance prospectingMost important social media channels for insurance agents You can market sales, provide information about different policy types, and offer tips and tricks that position you as a trustworthy industry expert. Social media content for insurance agents is a great way to communicate with past clients and engage with potential new ones. Although the term can encompass things like blogs, podcasts, and wikis, it’s most often used to refer to social networking sites like Facebook, Twitter, and Instagram. The term “social media” can refer to any number of online communication platforms that let people connect with one another and share ideas. If you’re not already doing business with us, call (800) 869-6989.Getting started with social media content for insurance agents Or, contact your Word & Brown representative to learn more. Visit our website for a carrier and administrator list by product and state. Whether your focus is Small Group or Large Group, our expertise can help you write more – and earn more. More guidance is included in our 2021 post, 7 Marketing Ideas for New Health Insurance Agents.Īs your client relationships broaden, and as you work to attract new customers through targeted prospecting, you can count on Word & Brown to deliver a broad range of products and services to address clients’ needs. Because most people begin their search online, that means having a website that touts your capabilities. ![]() One of the most important is having a website, so people can find you. To be successful, and to attract a broad range of customers, it’s important to use a variety of techniques. You can also sponsor local educational events, which give you the opportunity to get in front of prospects. You can enhance your reputation and build your profile by speaking before chambers of commerce, your local or regional health underwriter association(s), and other groups. Read our related March blog, Outreach Ideas to Make Your Agency a Local Celebrity and Enhance Your Profile. Your participation in community groups, trade and business associations, and local events can be an effective way to get your name out – both to prospective customers and to potential business partners with whom you can share and trade leads for business that doesn’t align with your expertise. Now, in contrast, let’s look at some ideas shared in a prior blog about client prospecting. That summarizes our advice for relationship building. While it may happen quickly for some, for others, it may take time. If it takes a while to develop a relationship with some of your clients, don’t worry. Maintaining a positive attitude is critical. It can also help distinguish you from other “insurance sales people” your client may engage for other business. Showing you care can help you build a client bond. Your clients are not just about work (and what you can earn from their business). “Small talk” can help you nurture a long-lasting relationship. Be open to discussing more than just business. It will reinforce your clients’ view of you as a trusted advisor – and it could earn you referrals or added business down the road. Your willingness to deliver tailored advice – and your unparalleled service in taking the time to research and share the answer– will be long remembered. Do what you can to help him/her/them find the answer – even if it’s a stretch. Sometimes a client may ask for something that is outside of your wheelhouse. See our related blog, 7 Ways to Show Appreciation to Your Clients. ![]() Don’t forget to express your appreciation for the business they give you. By meeting your clients’ expectations, you can build trust with them. Find out what method of communication each of your clients prefers, then use it. Make sure you communicate effectively – and often. Doing so will help you establish rapport and deepen your connection. See if you can learn about your clients’ short- and long-term goals, preferences, etc. ![]() Even if you have customers engaged in the same industry, it’s important to remember they are not the same. ![]() Remember that every customer is different.Ask about their target audience, business model, annual budget, and competitors. To develop a connection with your customers, you need to understand them, their priorities, and their businesses. Here are some suggested tips for client relationship building: You may eventually be able to develop a relationship with your prospects however, right now, they are different from your clients with whom you are already connected. However, in spite of what you may think – or may have read elsewhere – relationship building and prospecting are not the same.īy definition, prospecting is when you’re targeting a potential new customer. Building a relationship with your business clients is important to your ongoing sales, service, and renewals.
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